Jul 05, 2019

Understanding The Modern Filipino Man

MANILA, PHILIPPINES, July 5, 2019 - What exactly is a modern man? Being a modern man today is different. Sure, fashion, technology and architecture change over time, as do standards of etiquette, not to mention ways of carrying oneself in the public sphere. The modern man today has the options that previous generations never had.

Philips, a global leader for male electric shaving tools, continues to define what a modern man is. It continues to design products for modern men who want to make their own choices, tools that give every man a chance to find the right look and put his best face forward, and these tools are smart and skin safe. Philips knows how to bring out the best in every modern Filipino man.

Together with Rustan’s and Philippe Gadgets & Accessories, Philips organized a social gathering that celebrates the modern man of today - real, bold, confident and intelligent, by showcasing their wide range of smart tools that can shape, shave and maintain any style of hair.

When a modern man gets his daily grooming right – the right shave trim and style – he feels primed to use his power to make things happen and use his confidence to seize the day. As an industry leader in male grooming, our forte is to deliver smart solutions to today’s modern man which offers a close comfortable shaving experience every day without compromising skin comfort. Our tools are made with a lot of love and care, undergoing stringent quality assurance and performance testing. Consumers are assured of excellent performance and quality, always. With Philips, the decision is yours. Be the man you want to be.

Maite Uy

business development manager for Philips Personal Health

Comfortable grooming experience

Philips offers a wide range of shavers to address the root cause of irritation – friction between grooming tool and the skin. All tools are designed to relieve discomfort and allow men to look their best with maximum comfort, every single day.

Philips Wet and Dry Electric Shaver Series 7000

This Philips shaver protects against skin irritation. The SkinGlide rings coated with anti-friction, enables the shaver to glide effortlessly across your face. Now you could easily shave and protect your skin – even with a 3-day stubble.

The Philips AquaTouch Wet & Dry Electric Series 5000 shaver protects your skin ten times better versus a regular blade, while you enjoy a refreshing shave. The MultiPrecision Blade System with rounded profile heads glides smoothly across and is designed to protect your skin.

Philips Multigroom 9-in-1 Series 5000

This multigroom offers nine tools to trim and style your facial hair, clip your mane and groom your body that helps men craft their personal look with just one tool. Its DualCut technology includes 2x more blades and has self-sharpening blades with a battery life of up to 80 minutes

Philips Hair Clipper Series 3000

The Philips Hair Clipper gives you an easy haircut without the hassle. Its DualCut technology with self-sharpening blades cuts hair twice as fast, and the comb with Trim-n-Flow technology prevents hair clogging so you can style without any interruptions.

Philips Beard Trimmer Series 3000

This Philips beard trimmer gives power and precision to trim, shape and shave facial hair. With the innovative Lift & Trim system, it could lift and capture more low-lying hairs for efficient trimming, giving you the look you want, be it the 3-day stubble, short beard, or long beard.

To find more about Philips Personal Care, visit www.philips.com.ph

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Contacts

Sheo S. Rai

Senior Manager
Brand and Communications
Philips ASEAN Pacific

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