May 16, 2019

Empowering Millions of Moms Enjoy their Pregnancy with Pregnancy +

App designed to support healthy full-term pregnancy plus a safe delivery and gives expecting parents a comprehensive guide through all stages of pregnancy

MANILA, PHILIPPINES< May 16, 2019 – Philips Avent, one of the world’s leading mother and childcare brand, is actively supporting parents through their journey with the launch of Pregnancy +, an application designed to support a healthy full-term pregnancy and a safe delivery that gives expectant parents a comprehensive guide through all stages of pregnancy. This App has been downloaded by 25 million moms worldwide.

Philips Avent understands that more parents are turning to technology to help give expectant moms guidance in their journey. Through the application, Pregnancy +, parents now have instant access right in the palms of their hands – helping them navigate at every life stage their child is currently in, through a mixture of expert advice, real life experiences and brand created content. In this digital age, moms are turning to their smartphones as the first port of call for problem solving, interaction, advice and guidance.

The first 1,000 days are critical to set the stage for their future health and with that even lay a foundation for the health of our society, we understand how overwhelming becoming a parent can be, and we believe it’s important for parents to start their journey with a guide that provides them the right information at the right time

Maite Uy

business development manager, Philips Personal Health

Digital Connected Parenting: Everything you need in one pregnancy App

Advancement in both the demands of millennial moms, plus technology, means Pregnancy + is able to create a more personalized digitally connected parenting approach – combining data derived from their most popular baby care products and parent-led input – to produce specific insights for each child, enhanced with recommendations from experts and development specialists.

Pregnancy + gives new parents the confidence of a support and reassurance, 24 hours a day through its features:

Daily pregnancy info
Color and Scan images
Personal Diary
Pregnancy Weight log
Doc Visits log
Diet, exercise and labor info
Kick Counter
Contraction Timer
Contraction Tracker
Baby Shopping list
1000s of Baby names
Baby Size Visualizer
Pregnancy week by week info
And much more …

The Pregnancy + app is now available as a free download from the Apple and Google Play stores in the Philippines.

To learn more about Pregnancy + visit www.philips.com.ph/c-e/ifa/products/pregnancy-plus-start-better.html

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Sheo S. Rai

Senior Manager
Brand and Communications
Philips ASEAN Pacific

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