MANILA, PHILIPPINES- Royal Philips (NYSE: PHG, AEX: PHIA) – Philips Avent, one of the world’s leading mother and childcare brand, is actively supporting parents through their journey with the launch of Pregnancy +, an application designed to support a healthy full-term pregnancy and a safe delivery that gives expectant parents a comprehensive guide through all stages of pregnancy. This App has been downloaded by 25 million moms worldwide.
Philips Avent understands that more parents are turning to technology to help give expectant moms guidance in their journey. Through the application, Pregnancy +, parents now have instant access right in the palms of their hands – helping them navigate at every life stage their child is currently in, through a mixture of expert advice, real life experiences and brand created content. In this digital age, moms are turning to their smartphones as the first port of call for problem solving, interaction, advice and guidance.