Philips and Disney work together to light your child’s imagination


Discover a whole new world of inspiration, enchantment and magic through light!

April 30, 2014

Manila, Philippines – Is reading time the same every night? Do you sometimes find your children restless and unable to sleep come bedtime?

 

Parents know how active their children’s imaginations are and how important it is to create an environment that helps them feel safe and comforted while stimulating their minds. That’s why Philips and Disney have teamed up to develop a range of inspiring, magical, and playful lighting products for children, parents, and everybody young-at-heart. The new Philips and Disney range of lighting products combines Philips’ groundbreaking innovation in lighting with the magic of Disney characters and story telling to transform a child’s bedroom into a more imaginative place for them to read, play, and sleep.

 

At Philips, we know that light can help enhance people’s mood, wake them more naturally, help them concentrate and perform better*, or simply make them feel happier. The new Philips and Disney lighting range has been created to inspire children’s play and magical family moments as well as provide comfort to kids through Disney characters they know and love. Whether it’s helping little ones’ sleeping and waking rituals, making playtime as vivid as their imagination, or making story time more enchanted and immersive, there is a Philips and Disney solution for every moment or stage of their day.

 

SoftPals Monsters Inc. Sulley

 

The Monsters Inc. SoftPals is also a good nighttime companion with its feature to introduce just enough light to ensure they feel safe and comforted throughout the night. Or you can also help them create their magical make-believe during playtime with the new LivingColors Mini Mickey & Minnie with its wide range of colors to choose from that can transport your children into an imaginary world of their own creation.

 

The new range of Philips and Disney lighting products comes with child-friendly features. The Smart Philips LED technology keeps the lamps robust and kind to little hands by being cool to the touch. They even have the added bonus of having an extremely long lifespan as well. Each light is also designed to ensure that there are no small parts or sharp edges to worry about, and cables can be tidied away using velcro cable binders – part of the Philips design to keep little fingers safe.

 

“Philips and Disney believe in creating moments and environments that improve people’s wellbeing and happiness.  By bringing our collective brand, knowledge and histories together, we have created a range of safe, innovative and dynamic lighting solutions for children, parents and everybody young-at-heart,” said Ms. Fabia Tetteroo-Bueno, Philips Country Manager and General Manager for Lighting. “We want to inspire amazing memories through delivering exciting, interactive and innovative lighting that the whole family can trust and enjoy.”

 

Philips and Disney lighting range:

  • Philips and Disney SoftPals in Sulley and Mike from Monsters Inc., classic Mickey and Minnie Mouse - the perfect night time friends are key for setting rituals such as story time and getting your children in to the habit of sleeping through the night.
  • Philips and Disney LivingColors Micro lamps in Cars, and Princess - with 64 colors to choose from, they can transform almost any imagined playground.

 

Philips and Disney Softpals and LivingColors Micro lamps are available in select Toy Kingdom stores.

 

For each of the product ranges there are separate press releases available https://www.philips.com.ph/.

 


* Research studies using Philips’ SchoolVision solution in e.g. Germany (Universitätsklinikum Hamburg-Eppendorf) and The Netherlands (University of Twente) showed that Reading speed has increased, frequency of errors reduced, hyperactive behavior dropped.

For further information, please contact:

Bessie Adea Arciga

Country Communications, Philips Philippines

Contact: +63 2 9028989

E-mail: Cynthia.arciga@philips.com 

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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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