Philips signs extended sponsorship agreement with AT&T WilliamsFollowing Philips Shavers three successful years of sponsorship of the AT&T Williams team, Philips Consumer Lifestyle has confirmed a widened agreement with the Formula One team in order to extend the marketing benefits to more of its business categories. In a new multi-year agreement, the sponsorship will be broadened to span Philips entire Consumer Lifestyle sector, enabling six business units to generate sales uplift founded on a global and scalable marketing platform. |