Philips AVENT marks 30th year by honoring moms


30 Trusted Moms named brand ambassadors by Philips Avent

June 30, 2014

 In celebration of its 30th anniversary, Philips Avent, the Number 1 brand trusted by moms, conducted and recently concluded a search across the Philippines for outstanding mothers. The winners of the searchhave recently been introduced as the Philips Avent Circle of 30 Trusted Moms.

Me-Ann Achacoso, Business Development Manager for Philips Avent,says that the search was a tribute to all mothers. “A mom is someone who strives to give the best for her family without compromising quality while she faces the challenge of being a mother every single day.”

 

It was with thisin mind that Philips conducted an online search through Facebook, inviting the public to send in nominations for outstanding moms and Avent users with remarkable stories from March 19 to April 30.

 

Out of hundreds of nominations, 30 winning moms were finally chosen based on criteria consisting of 20% Facebook likes, 20% Facebook sharing, and 60% coming from a judging panel. To celebrate the recognition, these women were treated to a day of pampering, fashion makeovers and relaxation at the Philips offices.

 

“The 30 Trusted moms represent women from various sectors of society who have journeyed with Avent over the past 30 years,” says Achacoso. “It is our way of thanking these moms for choosing us and letting us be a part of their motherhood.”

 

Real Moms, real stories

The online search for the Philips Avent 30 Trusted Momsgenerated many inspiring stories. More than just their experiences, these women also have great advocacies to tell the world.

 

May Aceron, a mother of a three year old and one year old, is a good example. She has been an advocate of tandem nursing and prolonging breastfeeding.

 

Now that she has been named one of Philips Avent’s 30 Trusted moms, she aims to further spread the word about it.

 

“I’ve been a long time user of Philips Avent. I am a supporter of breastfeeding and an avid advocate of tandem nursing. I also still nurse my three year old and one year old.  Not everyone is really into prolonging breastfeeding and it’s not really accepted here in the Philippines so I want to push this.”

 

First time mom Christine Querubinalso has a similar initiative. The creator of two support groups for mothers, Christine advocates milk donation. “I want to push breastfeeding to a higher level. Go beyond just breastfeeding for your child. You will feed your son or daughter? That’s easy. But are you ready to feed other babies?”

 

Single mother Bea Benedicto, on the other hand, is all about empowering women. When asked about the message she wants to communicate to mothers, she shares, “I strongly believe in empowering single moms. I don’t want women like me to hide behind the name. After all, not everyone is given the chance to both be a mother and a father. We have to be proud of ourselves.”

 

Trusted brand for 30 years

 

With all the innovative advancements it has introduced, Philips Avent has held the title of being the *Number 1 brand trusted by mothers.Avent offers products that help moms from pregnancy until the toddler stages of their little ones.

 

Rosana Fernandez is one who can personally vouch for this. A mother of four with a 24 year old as the eldest and an 8 month old baby girl as the youngest, she has been a loyal Philips Avent user for the past 16 years. She shares, “With Avent, I know I no longer have to worry whenever I get blessed with another child.”

 

Now that Philips Avent has reached its 30th year milestone, it promises to move forward by continuing to help make motherhood easier for women like these 30 moms.

 During the office gathering with the winning moms, General Manager for Philips Consumer Lifestyle Ms. Angelia Oh imparts, “We are very thankful for the trust that moms have given Philips Avent throughout the years. Rest assured that Philips is committed to continue providing quality products that will help them fulfill what they need in their daily lives as mothers.”

 

To read the full stories of the Philips Avent 30 Trusted Moms, check out www.facebook.com/Philips.AVENT.Philippines. For more information about Philips, log on to www.philips.com.ph. You can also call our customer hotline at (632) 6679000 if you are within Metro Manila or 1-800-10-7445477 if you are outside Metro Manila.

For further information, please contact:

Bessie AdeaArciga
Philips Electronics and Lighting, Inc., Corporate Communications Manager
Mobile: 09175659733
E-mail: cynthia.arciga@philips.com

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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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