Philips Electronics and Lighting, Inc. (PELI) is bringing its global advocacy of wellness to the grassroots with its Simply Healthy campaign. A tie-up with the Quezon City Vice Mayor’s Office, the Department of Health, breast cancer awareness group I Can Serve, and leading environmental conservation group World Wildlife Fund, the innovative program aims to educate low-income communities on health and wellness.
The Simply Healthy campaign officially kicked off last February 16, 2013 at Brgy. Matandang Balara in Quezon City. Roughly 50 families participated in the first leg of the program, which focused on family nutrition and healthy eating habits.
According to Fabia Tetteroo-Bueno, Philips’ Country Manager, "The Simply Healthy program targets health and wellness, two topics that we at Philips put great importance on. For this campaign, we’ve sought the help of our partners from various agencies and groups to help us educate underprivileged families that healthy living is indeed reachable."
Simply Healthy sessions
Tetteroo-Bueno said that the Simply Healthy campaign will be spread out in four sessions per month. The sessions will revolve on topics such as family nutrition, women’s health and environmental conservation.
The first session, which focused on family nutrition, was conducted with the help of Ruby D. Frane, RND, Clinical Manager - Food and Nutrition Department of St. Luke’s Medical Center.
The session featured lessons on proper food preparation, tips on healthy eating, a cooking demo, and a storytelling activity for children. Volunteer doctors were also present to diagnose the overall wellbeing of the participants.
The second session will focus on Women’s Health, and will be led by the I Can Serve group, and the Department of Health. Topics will include breastfeeding, and the detection, recovery, and prevention of breast cancer.
The third Simply Healthy session will focus on energy efficiency and climate change. Supported by the World Wildlife Fund’s Bright Kids program, the session will include discussions on waste segregation, and how to properly conserve electricity. Families will also be taught how to create a community vegetable garden, a project to be supported by the Quezon City Vice Mayor’s Office.
The fourth and final session of the program culminates Philips’ Simply Healthy project, where families who have shown the most improvement throughout the duration of the campaign will be commended.
Quezon City Vice Mayor Joy Belmonte praised the initiative, adding that "We are very excited to take part in Philips’ Simply Healthy program, and pleased that they have selected Brgy. Matandang Balara to be the pilot for their campaign. With the support of government agencies such as the Department of Health, and advocacy groups I Can Serve and the World Wildlife Fund, we are confident that families from Brgy. Matandang Balara will benefit immensely from the sessions on proper nutrition and overall wellness."
Aside from the project partners, the Simply Healthy program will be participated in by Philips employees, who will assist in the roll-out of the learning sessions.